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Advertising

O.K., enough already. Out of control. Annoying. Invasive. Doesn't help you as consumer find what you need , just to purchase what they want to sell. Maybe companies should need to pay a special tax on the cost of their advertising budget, which is often 40% of their budgets, far more than R & D.
Example: Johnson & Johnson drug company show for 2015 annual report: Used to be advertising was informative. Then it became entertainment. Note to self: Now advertising vying to be best ad at Superbowl. Cute stories.
  • Cost of products 21536
  • Selling marketing & admin (SMA) 21203 (they don't show the bereakout)
  • Research and development 9270
  • Other -1131
  • Total 50,878
How about doubling R&D and reducing SMA by $9270?

The advertisers have the money, the resources, (ie. advertising, marketing and communications Majors), but where are the Engineers?